The iconic Grace of India opened its doors in Milsons Point 22 years ago. From the get go they’ve taken big strides in the Sydney restaurant scene with their amazing menu and unique atmosphere.
Wining and dining past Prime Ministers and Australia’s elite is a usual occurrence for this family run business, so it’s no wonder then that their customers keep coming back for more.
“The most authentic Indian food I have had in Sydney!” - Gerard, customer of Grace of India.
Grace of India is a real family affair with the Singhs running every aspect of the business. Owner and head chef, Santokh Singh, has a passion for Indian food that he’s very effectively translated into the delicious dishes they serve every night.
Santokh has worked in highly renowned hotels and popular restaurants in both India and Sydney before landing on the perfect Milsons Point spot, a business for this family and his passion.
Santokh's son, Inderpreet (Indy) identified a missed opportunity for online customers, which resulted in the expansion of their business online. The impact of this decision was immediately apparent, with increased order numbers, brand recognition and dine in customers.
“…introducing a website has definitely helped the business name get out to a wider demographic than our local customers” – Indy, Grace of India.
To stand out from their competitors, Grace of India made the conscious effort to identify and adapt to changing trends within the hospitality industry. They updated their existing, more traditional menu to cater to different cultures and diverse flavours. That included offering healthier options while still maintaining an authentic taste.
Indy, with the help of Zwift, is always searching for new and unique marketing concepts to broaden Grace of India’s target market.
“Zwift differs to others because they offer fresh marketing ideas and aren’t afraid to try creative ways to draw in new customers” – Indy.
Grace of India helped Zwift raise over $14,000 for the Movemeber Foundation in 2014. Philanthropy plays a major part in this family focused business as they want to support the growth of their community.
Researching industry trends and implementing new marketing ideas is Grace of India’s winning formula.
To find out more about Grace of India, head to graceofindia.com.au
For an insight into new trends, take a look at the following Zwift Blogs:
Peak into the Future with Zwift
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